Ashley is a growth and engagement consultant with over 12 years experience in the tech industry.
Ashley has lead projects for the founders of Huffington Post, Uber, Buzzfeed, Fueled and worked in tandem with teams from Facebook, Airbnb, Instagram, Spotify and YouTube. She has helped launch numerous startups across 7 different industries and consulted for clients outside the tech industry in e-commerce, hospitality and wellness.
A penchant for data-driven decision making and a keen sense of empathy for the customer allow her to create world class digital strategies that meld together the worlds of product, design, marketing and data. The result is creative solutions that deliver for the customers and the business.
Ashley’s work has been acknowledged as an integral part of the Obama 2012 technology team and Splice. Most recently, she launched the beta for MyPlace.
Ashley consults worldwide from Portugal.
MyPlace
MyPlace is a home sharing network for people to share their homes with people they know. As an early stage startup, Ashley touched all aspects of the business. Her work impacted the business by increasing community engagement from 11% to 87% in less than 3 months. She launched MyPlace in New York, Los Angeles, Mexico City, Lisbon and Paris which grew market supply by 196%. Ashley continues her work with the startup as an advisor.
Splice
Splice is the industry's highest quality, royalty-free sample library. Ashley created Splice Labs, a private community of music producers used to research and shape the business. Her work focused on scalable growth and delivering high value experiences to users.
Obama 2012
The technology team brought world class technology to politics for the first time. Ashley oversaw the collaboration across tech, analytics and digital marketing on a team of 300.
Head of Community & Engagement
Product Director
Director of Innovation